EDITORIAL POLICY

Our Mission: The editorial mission of DukeDiet.com is to provide accurate and reliable information about nutrition, fitness, behavioral health, medical conditions, and weight loss according to the standards set out by the Duke Diet & Fitness Center (DFC). The editorial staff of DukeDiet.com, under the direction of the faculty of the DFC, adheres to the highest standards of journalistic integrity. The editorial team maintains complete editorial independence and does not permit any third parties to change content or to influence the selection of content.

Editorial Team: DukeDiet.com's editorial team includes an editorial vice president, a senior editor, associate editors, and freelance writers. All content is reviewed and given final approval by the appropriate nutrition, fitness, behavioral health, and medical faculty at the DFC. All editorial and marketing content is subject to approval of Duke University Medical Center.

The Content: Content on DukeDiet.com comes from three different sources:

1. Content From Us:
All content on the site is the intellectual property of the DFC and is developed in cooperation with the experts at the DFC. Some content on DukeDiet.com is excerpted from the book The Duke Diet, which was written by Howard J. Eisenson, MD, and Martin Binks, PhD, of the DFC. (See a list of supporting materials for this content.) Other content is derived from other written materials written by the DFC or is original and exclusive to the Web site. Original content includes articles, Question and Answer columns, tips, recipes, and blog entries. All content is reviewed by the appropriate nutrition, fitness, behavioral health, and medical faculty at the DFC.
2. Content From Third Parties:
DukeDiet.com licenses appropriate recipes from third parties for publication on our site. All recipes adhere to specific criteria and standards set out by the DFC nutrition staff.
3. Content From Our Members:
Our message boards provide a forum in which our members submit their own content. We reserve the right to edit or delete board posts or entries we deem offensive, inaccurate, or misleading, or that do not comply with our Terms of Use. If a member posts something misleading, we'll make our best efforts to identify and delete it, but readers should be aware that member-generated content is NOT independently verified and is not subject to our editorial review process.

The Process: The editorial team of DukeDiet.com makes ongoing content choices including words, images, and tools on our site. We have regular meetings and long-range planning sessions with the DFC faculty to plan new site initiatives and address any site issues. Original content may be written by a staff editor, a freelance health writer, or by the DFC staff; it is then reviewed by the DFC faculty for accuracy, style, tone, appropriateness of medical language, and proper characterization of any findings. Finally, the content is copyedited and then moved to production, where it is converted to HTML and published to the site.

Corrections Policy: DukeDiet.com promptly corrects or clarifies content when necessary. Such revisions may apply to any of our original content including, but not limited to, feature articles, diet tips, recipes, and food lists. Any corrections to licensed or third-party content are the responsibility of their publisher.

Feedback: If you have a question about the site or our editorial policy, or you'd like to make a comment, please send an e-mail to the attention of support@DukeDiet.com.

Updates to This Policy: We will review this policy frequently and revise it periodically. If we make changes to this policy, we will post the updated policy here. This policy's effective date will be identified at the bottom of the page.

ADVERTISING POLICY DukeDiet.com does not accept third-party advertising of any kind. Any and all advertisements or promotions appearing on DukeDiet.com or in our e-mail newsletters are on behalf of the book The Duke Diet, the DukeDiet.com online program, or its related products and services, or other products and services offered by the DFC.

Editorial and Advertising Policies updated November 2007.